Hi I'm Maria!

I was born and raised in Morocco, then moved to Europe where I completed my Bachelor's degree and did my MBA. I then decided to come to Dubai – the land of opportunities - in 2013 where my career took off and I also got to make amazing friends like my business partner!

I started my marketing career in Dubai working for some cool brands before joining Huawei in 2015 where I had the best time, learned so much, and also fell in love with the tech industry! Once you add love and passion to what you do, climbing the success ladder becomes easier! As head of PR and Communications for the Middle East and Africa region, I was in charge of developing communications plans, strategy, goals, budgets, and KPIs for Huawei Consumer Group. I’ve created successful campaigns for the Huawei brand and products, managed events in Dubai, China, London Riyadh, Paris, Vegas, Munich, etc., and had so much fun in the process!  Leaving the corporate world and embarking on this entrepreneurial journey is my most exciting yet boldest career move ever! However, it also feels like a natural course of events as I always like to push myself and set new challenges for my future.

1. I excel at the execution of big ideas with given constraints
2. My gut instinct is good but I seek data for my decisions
3. I love to win, but helping the team win gives me greater joy
4. I tell great narratives that motivate 
5. I focus on making high-quality decisions 
6. I love selling brands and helping people fall in love with brands. 

I’m from Argentina and I’m passionate and determined by nature. I lived in my country until I completed my Bachelor’s Degree in Public Relations and Master’s Degree in Strategic

Marketing, I then decided that living in a cosmopolitan city was more suitable for me so I took off to Dubai.

I arrived in the UAE 10 years ago ready to help brands and companies succeed in their marketing and business objectives. I have learned the secrets, dos, and don’ts of marketing in the MENA region for diverse target audiences and industries while working in digital marketing leading positions for top-notch companies such as Emirates, Emaar, Sesame Street (Ahlan Simsim), BOUNCE, and finally LVMH  where I had my last corporate experience heading the marketing department for DFS Group. Now I’m fully equipped and energized to help your business grow or up-skill your teams as your partner consultant together with Maria.

1. Focus industries: Luxury, Retail, Entertainment

2. Niche target segment I thrive on: Parents' target audience for kids’ activities, products, and

entertainment services. I have 6 years of continuous work experience defining objectives; strategies and driving results for brands targeting parents.

3. Main skillset: Developing marketing strategies with a strong focus on digital KPIs, budgeting, media planning for both digital and non-digital channels, performance marketing (paid ads), branding, and content marketing.