Born and raised in Morocco, I pursued my academic journey in Europe where I earned both my Bachelor’s degree and MBA before moving to Dubai in 2013—a city that felt like the perfect launchpad for both personal growth and professional success.
My career in marketing began with dynamic consumer brands, but it was when I joined Huawei in 2015 that I truly found my calling in the tech industry. As Head of PR and Communications for the Middle East and Africa region, I led strategic communications for Huawei’s Consumer Business Group—developing impactful campaigns, managing multimarket events, and building brand love across diverse markets. From Dubai to London, Riyadh to Vegas, I brought global product launches and regional narratives to life, driving measurable results across media, brand visibility, and consumer engagement.
In 2023, I took the leap into entrepreneurship—founding MarCom consultancy. This bold shift felt like a natural evolution, driven by a desire to offer brands more strategic, agile, and hands-on support. I’m deeply involved in every project I take on—from shaping the strategy to reviewing copy and creative, coordinating influencers, or troubleshooting event logistics—ensuring that each client feels like they have a true partner in their corner.
Today, I consult for multinational clients across tech, beauty, and fashion—bridging local insights with global perspectives, and helping brands connect meaningfully with audiences across the region.
What defines me most as a leader and storyteller:
For me, marketing is more than strategy—it’s about emotion, authenticity, and sparking lasting connections.
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