Hi I'm Maria!

Born and raised in Morocco, I pursued my academic journey in Europe where I earned both my Bachelor’s degree and MBA before moving to Dubai in 2013—a city that felt like the perfect launchpad for both personal growth and professional success.

My career in marketing began with dynamic consumer brands, but it was when I joined Huawei in 2015 that I truly found my calling in the tech industry. As Head of PR and Communications for the Middle East and Africa region, I led strategic communications for Huawei’s Consumer Business Group—developing impactful campaigns, managing multimarket events, and building brand love across diverse markets. From Dubai to London, Riyadh to Vegas, I brought global product launches and regional narratives to life, driving measurable results across media, brand visibility, and consumer engagement.

In 2023, I took the leap into entrepreneurship—founding my own marketing and communications consultancy. This bold shift felt like a natural evolution, driven by a desire to offer brands more strategic, hands-on guidance with agility and creative impact. Today, I consult for multinational clients across tech, beauty, and fashion—bridging local insights with global perspectives, and helping brands connect meaningfully with audiences across the GCC and beyond.

What defines me most as a leader and storyteller:

I turn bold ideas into executable plans, even under pressure
 

I trust my instinct, but validate it with data
 

I thrive on collaboration and team wins
 

I craft narratives that move people and build loyalty
 

I’m passionate about brand building and making people fall in love with what a brand stands for
 

For me, marketing is more than strategy—it’s about emotion, authenticity, and sparking lasting connections.